Raibu the Label
Celebrate yourself every moment

About the Label

In Japanese RAIBU means ‘in the moment’, and in this moment women across the world are feeling their power, embracing their creativity and expressing their uniqueness like never before. The RAIBU label is a reflection of this exciting time as it features original and distinctive pieces that escape the boundaries of the mainstream brands.

Founder and creative director, Sau-Han Wong travels throughout Europe and Asia taking inspiration from Scandinavian, Japanese and especially South Korean design styles, to create a unique fashion label. The result is a minimalistic and serene look with a surprising twist.

“I was born with a strong sense of wanderlust and RAIBU is greatly influenced by the creativity and culture I experience when I travel. No matter where I visit I’m always impressed by the different ways womanhood is expressed and that is exactly the essence of RAIBU the fashion label. Let us celebrate ourselves every moment.”

The clothing consists of beautiful materials with a luxury look and feel. Fabrics used include natural fibers like (biological) cotton, wool and modal; a bio-based fibre made from wood-pulp. The items are produced on a small scale in both South Korea and in our Amsterdam based studio.

Our own-label collection is available in our webshop and store in Amsterdam West, as well as select quality designer boutiques in The Netherlands.

Next to our own-label we offer handpicked pieces from other small independent suppliers around the world. Check out our webshop to find out more.

Want to know more about RAIBU? Contact for enquiries: Sau-Han Wong / sau-han@raibu.nl

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